Keystone: brand identity case study

Concrete K monolith overgrown with moss, on dark green
Diagonal green streaks suggesting growth, on dark green
Interface cards showing a $284,610.42 balance, with the K badge
Keystone wordmark with the K mark, on off-white paper
Construction grid for the Keystone K mark
The K mark at descending sizes
Keystone colour palette: Forest, Stone, Canopy, Moss, Deep moss and Glow
Typography specimen: Aa in Hanken Grotesk
Type scale on dark green: Steady growth, Your plan on track and body text
Isometric green platform with a glowing cube
Six isometric house and building illustrations
Pattern of isometric houses and K blocks on dark green
Keystone icon set in lime outline
Three phones: a balance, an isometric home, and a retirement curve
Dashboard charts: $284,610, 58% in stocks and 3 goals on track
Five phone screens of the Keystone app on off-white
Two phones on dark green showing balances and growth lines
Phone with the Keystone app and isometric illustration, on off-white
Balance tile reading $284,610.42, with a phone, on off-white
Website hero: The piece that holds your plan together
Website sections with a portrait of advisor Daniel Okafor
Website hero with two phone screens
Six isometric house and building illustrations, each on its own dark green tile
Emails: Your deposit has arrived and The Keystone letter
Keystone social profile and post grid on phones
Ads: Small, steady, and yours; Somewhere to come home to; Mortgage or savings first?
Phone screens with growth lines and the line The door is the part that glows
Ads on dark green: Somewhere to come home to, with isometric houses
68% card, of the way to a home deposit, over growth lines
Social grid of Keystone tiles
Ad tiles: Somewhere to come home to; Small, steady, and yours; Retire at 62. Here is how.
Keystone letterhead and stationery on off-white
Business cards for Daniel Okafor and a black Keystone card
Quarterly review documents on dark green and off-white
Quarterly review printed pieces with isometric illustration
Your plan review layouts with isometric and growth-line pages
68% card on diagonal green streaks