New Path: brand identity case study

New Path business cards on dark green, with the wordmark and the N path mark
Construction grid for the New Path mark: a path with 45-degree turns
New Path colour palette: Teal, Mint, Ink, Sunrise, Pine and Mist, with HEX, RGB and CMYK values
Tote bag reading Step by step in pill-shaped labels, on a stool against pale mint
Typography: Schibsted Grotesk for headlines and Manrope for text and labels
Staff lanyard badges in teal with the New Path mark, on mint
Four posters in teal and mint: People can see up, they stay; Every step adds up; Start here; One company, many ways
Bus shelter poster reading One company. Many ways up, with a Y-shaped path graphic
Six social tiles about career steps, internal moves and new paths
New Path website hero: From where you are to where you're going, with the path graphic and a work email field
Phone lock screen with a New Path notification: Step 3 of 5 is ready
Set of portrait ads in teal and dark green showing the path, steps and statistics
Social profile banner and avatar with the New Path mark: Career paths and learning, built into your company
Clear space and proportion guide for the New Path wordmark, in amber lines on dark green
Stage screen reading Start here, go further, in front of an audience